JIA Becomes a Certified B Corporation, Strengthening Its Commitment to Responsible Business
Since its founding in 2007, JIA has dedicated to its mission: to embed Chinese culture and the connection between this land and human life into thoughtful design. With this commitment at heart, JIA has continuously explored sustainable materials and working toward carbon reduction, aligning with the environmental values and policies outlined in the UN Sustainable Development Goals.
In 2025, JIA and its parent company, Life & Living International Limited, were officially certified as a Certified B Corporation™. By joining the global B Corp movement™,we’re proud to stand with companies around the world that care about doing good, committed to building a more inclusive and regenerative future. We believe in carrying forward the warmth and memories of family, promising the next generation a cleaner, more hopeful world.
In 2025, JIA and its parent company, Life & Living International Limited, were officially certified as a Certified B Corporation™
About Certified B Corporation™
Certified B Corporation™ is a trademark licensed by B Lab™, a private non-profit organization, to companies that meet rigorous standards for social and environmental performance, accountability, and transparency.
What Is B Corp Movement™?
The B Corp movement™ is a global movement of People Using Business as a Force for Good®. Together, we are shifting our economic system from profiting only the few to benefitting all, from concentrating wealth and power to ensuring equity, from extraction to regeneration, and from prioritizing individualism to embracing interdependence.
For JIA and Life & Living, this certification is not a new beginning, but a recognition of the path we’ve always followed. The B Corp™ assessment helped us gain deeper insights into our impact and strengthen our efforts in the following areas:
Responsible sourcing through certified supply chain partners.
Sustainable product development using recycled or low-impact materials.
A workplace culture centered on gender equity, wellness, and balanced leadership.
Community support through educational aid and charitable giving.
Volunteer engagement, offering 24 hours of service leave annually to each employee.
This certification affirms our responsibility and commitment to continued improvement. At JIA and Life & Living, we believe that caring for people and the planet is just as important as profit. We will continue to deliver trusted, inclusive, and responsible services with transparency and care, just as we always have.
About JIA— The Taste of Home, JIA.
JIA in Chinese means HOME. Food, nourishes us and is fundamental for growth. As families gathered around the dinner table, treasured memories are shared and created. At JIA, we invite all to celebrate Chinese culture and family warmth. We strive to provide the best products, solutions and services to make dining experiences delicious and healthy. JIA brings families together, no matter how far apart they may be.
JIA is a brand under Life & Living International Limited, headquartered in Hong Kong. In 2025, the parent company was officially certified as a Certified B Corporation, joining a global community of businesses committed to sustainability and positive impact. Over the years, Life & Living has actively advanced its ESG (Environmental, Social, and Governance) strategies. Through product development, one-stop supply chain management, social enterprise partnerships, and robust governance practices, the company continues to steadily progress in areas such as carbon reduction, community care, and systemic development, leading its brands toward becoming more sustainability-driven in the housewares industry.