JIA Co-brand with China Airlines to design exclusively newJapanese Tableware for Japan routes - Embodying the Four Seasons of Japan
With the celebrations for the new year of 2023 well underway, JIA is also thrilled to share our exciting news. Starting January 15, 2023, travelers enjoying Premium Business Class/Business Class on China Airlines’ Japan route, will be served an exquisite Japanese food feast presented on exclusive new tableware jointly designed by JIA and China Airlines. This exclusive tableware collection ensures that meals are carefully and thoughtfully presented to travelers leaving a good impression for the journey.
Photo source: China Airlines
Photo source: China Airlines
All New Japanese Tableware Embodying the Four Seasons of Japan
The design inspiration for this latest collaboration originates from the traditional lacquerware and gold lacquer crafts of Japan. Adopting a seasonal theme, the designs feature the Cherry Blossoms of the Spring, Fireworks in Summer, the Red Leaves of Autumn, and the fun of the Winter Snows. The new bowls incorporate motifs based on the four seasons of Japan with the purpose to “experience the beauty of all seasons through cherry blossoms, fireworks, red leaves, and snow”. A surprise on the base of the tray awaits travelers when they finish their meal, adding a memorable element to the meal.
Photo source: JIA design proposal (pattern inspirations from the four seasons in Japan)
Photo source: JIA
The pickles plate, entrée plate and chopstick stand are shaped to resemble “Spring Cherry Blossoms”, with their cherry blossom petal design and motifs creating a romantic ambiance. The chopstick stand itself cleverly links the plum blossoms that form the China Airlines corporate logo with the “Cherry Blossoms of Spring”. The main plate and stew plate follow the “Summer Fireworks” and have a starburst shape reminiscent of fireworks expanding outwards. The fireworks motif becomes visible at the end of the meal. “Red Leaves in Autumn” is embodied by the rice and miso soup bowls, with varying hues that capture the red leaves of fall. The autumn leaf motif can be found at the bottom of the rice bowl. “Winter Snow” is presented at the end of the meal in the form of the dessert plate, fruit plate, and Japanese teacup. The dessert and fruit plates are a two-piece plate that comes together to form a cute little snowman. The tea saucer is decorated with a snowflake motif that pops into view when the teacup is lifted, fitting perfectly in with China Airlines’ plan to give every traveler an unexpected surprise.
The elegant Japanese tableware takes travelers on a guided tour through the four seasons of Japan. The oval-shaped food containers come with either black, blue, red or gray lids to easily distinguish between cold and hot dishes. The containers themselves are made from GRS (Global Recycled Standard) certified recycled materials that reduce carbon emissions during production by at least 70%, making yet another contribution to the sustainability of our planet.
Photo Source: JIA design proposal (4 colors of food containers)
Co-brand logos on the back of the whole set of exclusive tableware.
Photo Source: JIA design proposal
JIA have been dedicated in sustainability and ESG (stands for environmental, social and governance) over the years. Through product development, supply chain management, social enterprise cooperation and rigorous company management, we have carried out the system and operation for ESG solidly and rigorously, and to implement sustainable development step by step as a leading houseware enterprise.